LVMH Moet Hennessy Louis Vuitton continues its worldwide expansion by adding another standalone store in a European capital yet to be tapped. The new Louis Vuitton store will open in beautiful Edinburgh, further solidifying the city’s place as a world capital. The company, famous for its designer handbags, has been opening standalone brand-based stores throughout the world in an attempt to make its products more accessible and to combat the growing market for replica handbags.
Replica handbags, created with excellent workmanship and sold for a fraction of the price of designer handbags, have been growing in availability and increasing in quality in recent years. This has proven to be one of the most difficult challenges facing manufacturers of luxury house items such as designer handbags. Louis Vuitton has been at the cutting edge of the move toward opening dedicated stores worldwide, with new stores opened in such countries as China and India in recent months. The Scottish market could easily have been overlooked in such a frenzy. Fortunately for Edinburgh shoppers – at least those who can afford it - Louis Vuitton is no longer missing in Scotland.
When spotting signature Louis Vuitton Monograms around, Scotland the likelihood of those designs being original (as opposed to replica handbags) will soon increase. This new store is part of the move toward an increased ratio of real designer handbags to replica handbags, even as those replicas become increasingly excellent. It is yet to be seen whether or not this move will be effective, but what is clear is that, for those desiring high quality luxury designer goods, the climate has never been better.
